I was talking to a friend of mine this week about the revitalization of downtown Mt. Pleasant and she asked how my store was performing. I told her about my efforts on social media and print media to reach both local residents and visitors. I also told her my desire to share information about my store’s products and Mt. Pleasant City in general through a blog I recently started writing.
She pointed out that starting a new retail business is not an easy undertaking even in an established town of developed foot traffic like downtown Franklin, TN, for example. When one opens a business in a busy town, marketing focus is on the store, the products, the service and the customers. Opening a retail business in a town that is experiencing a revitalization effort has less foot and car traffic. The businesses cannot and do not just focus on marketing their store but in addition the owners find themselves marketing the town itself; an additional challenge for the small business owner.
It was one of those things where I knew that was the case for me and others in our small town but it didn’t hit me until she presented it that way. As I thought more of it, I realized this is so true. Many of the downtown businesses market not only their store products and specials, but things happening in the City of Mt. Pleasant or events merchants have planned in order to draw more visitors and shoppers to downtown.
According to Small Business Revolution’s website, ‘Small businesses are saving our main streets.’ As we traveled the country capturing the inspiring stories of 100 small businesses we recognized that nowhere in America are small businesses more critical, and more under siege, than in our small towns. We created the Small Business Revolution – Main Street to help those small businesses, and in turn, those small towns, reignite the spark that drives them and keeps people coming back.
American Express supports and helps market the ‘Shop Small’ movement as they recognize the importance of small business in America.
‘Small businesses help ensure local economies stay strong and vibrant’.
Did you know….
- There are 580,453 small businesses in Tennessee
- Of these there are 80,234 businesses that employ 1-20 employees
- Small businesses make up 99.5% of all Tennessee businesses
- 42.09% of all employees in Tennessee were working for a small business in 2014
- Businesses with 1-4 employees had the largest loss (closing their doors) in 2014 (Data from SBA)
It’s quite amazing how many small businesses there are in the State of Tennessee. I so enjoy doing business with our suppliers of ‘Made in Tenn’ products as they too are small companies and many family run just as we are here in downtown Mt. Pleasant. They understand the challenges we face and the desire to bring a product or service to Tennessee communities and be a small part of the local economy.
There are so many unique and quaint small businesses in Mt. Pleasant’s Historic Downtown Area to visit. In case you weren’t aware what makes up this area, the area runs from Bond Ave to First Ave and one block east and west of Main Street. Within this historic district there are several businesses; retail shopping, restaurants and services. So…………..
What can you and I do to help Mt. Pleasant become a vibrant, bustling, place for people to live and work again?
Become involved in the town’s revitalization efforts by:
- Following us and the other businesses on Instagram and Facebook
- Tell friends and family about Mt. Pleasant
- Share this blog with friends and family
- Attend community events and meet and mingle with neighbors and strangers
- Attend and get involved in City Commissioner meetings
- When in need of food, gifts, clothes, a place to eat, flowers, auto body work and mechanical work, hardware, computer repair……. check out the Mt. Pleasant businesses to see if they have what you need or want first before going elsewhere. Every service/store has a variety of products and prices sure to fit different budgets.
- Share your ideas on how we can all help and participate in the revitalization of this quaint, historic small town.
Thank you for supporting local businesses in Mt. Pleasant and throughout Tennessee. By shopping local, it helps improve the business owner’s chances of serving their communities for years to come.
Until next time 🙂 Angela